It's been proven that the more relevant the advertising message is to the content that surrounds it, the more responsive people will be to the ad message. So if you have a sports drink to sell, it's probably more effective to have your ad message in sports content. Seems logical, but the trick is finding the right content, the right call-to-action tone and the right timing to deliver your ad message. Through our relationship with the best local online publishers - local newspaper websites - we can build a content targeting program for you that is relevant to your customers in the highly sought-after content that they read online.

Here is an example of a Weight-Loss Ad targeted to "Living" Content